More than Pink: Effective Marketing to Women and Girls

More than Pink: Effective Marketing to Women and Girls – August 31, 2021

Speakers: Onanong Pratakphiriya, Director of Communications and Government Affairs, L’Oréal. Steven Cohen Dumani, Brand Lead, Procter & Gamble. Patt Nitikarn, SVP, Regional Lead for Brand & Creative, Edelman. Saranee Boonritthongchai, Head of Consumer Marketing at Google, Thailand and Vietnam.

Moderator: Lisa Foss, Commercial Officer, Embassy of the United States.

Organizers: AMCHAM Women Committee and Communications & Marketing Committee

Event Highlights

“Consumers won’t remember products but they will remember the stories connected to them” – Sheena Flannery

Speakers shared their insights, success stories, and predictions for ethically marketing to women and girls.

Presentations and a recording of the event are available on the AMCHAM member portal.