Digital Economy Committee: Go Global, Enabling Cross Border

Speakers: Napatra (Joy) Charassuvichakanich, Head of Mid-Market Lead Generation Business of Google Customer Solutions, Thailand; Nu L., Head of Commerce of MAQE; George Hartel, COO of GQ; and Atul Tuli, Managing Director of SAP Indochina.

Moderator: AMCHAM Digital Economy Committee Co-chair Jamie Brennan of Amazon Global Selling Thailand

Organized by: Digital Economy Committee

Event Highlights:

Our speakers highlighted vital factors in building capabilities and strategies in global digital marketing, providing a road map for local companies looking to break into global markets. George began the event with a case study of a local product gone global, while Napatra, Nu and Atul shared know-how on product and platform scalability, content localization, and selecting the essential software tools to succeed.

“To go global or just be on Thai borders can be intimidating because you are talking to the unknown. It’s like a black box but the thing is there is no better time to export than today. If you want to expand your presence, the digital capability is key.” - Napatra