Marketing & Communications Committee: Creating Content that Matters – Oct 11
Speakers: Jitsupa Chin (Sueching), Co-Founder and Chief Editor of Vantage and Netty Titiya Vichyanond, Beauty and Lifestyle Influencer of Netty Beauty Life
Moderator: AMCHAM Marketing and Communications Committee Co-chair Onanong Pratakphiriya of L’Oreal (Thailand)
Organized by: Marketing and Communications Committee
Event Highlights:
AMCHAM was pleased to have two popular influencers share their insights and experience on creating engaging content. Topics in the panel discussion included how to find the right communication platforms for your audience, how to pitch your content and work effectively with influencers, how to create long-form content that captures audiences’ attention, as well as the value of engagement rates.
“Brands and influencers should work together and have respect for each other. Brands should trust the influencers, give them freedom to create content in their own style, and you’ll be surprised at the outcome.” – Sueching
