Roundtable Meeting with the Deputy Chief of the Policy Advisory Board to the Prime Minister and Chairman of the National Soft Power Development Committee

Roundtable Meeting with the Deputy Chief of the Policy Advisory Board to the Prime Minister and Chairman of the National Soft Power Development Committee

On March 19, AMCHAM President Chatit Huayhongtong of Chevron led an AMCHAM delegation, including the Co-Chairs of Creative Economy and Tourism and Hospitality Councils, to meet with Deputy Chief of the Policy Advisory Board to the Prime Minister and Chairman of the National Soft Power Development Committee Dr. Surapong Suebwonglee, Chairperson of the National Soft Power Development Steering Subcommittee on Tourism Industry Marisa Sukosol Nunbhakdi, and Assistant Executive Director of Strategic Transformation Office Ranee Itara.

Dr. Surapong provided insights into each soft power program including film, music, and the annual Splash festivals, and Thai cultural activities promotion in many countries. He also discussed updates on the draft Thailand Creative Culture Act that has already been submitted to the Cabinet and is pending review.

The AMCHAM delegation expressed appreciation for the Thailand Soft Power initiatives to promote Thai cultural activities and talents. The AMCHAM delegation also discussed past advocacy issues including sustainable tourism and hospitality and platform economy promotion. AMCHAM representatives emphasized potential collaborations between the Thailand Creative Culture Agency (THACCA) and AMCHAM’s councils, reaffirming its commitment to supporting Thailand’s soft power and creative economy industries.