Digital Economy Committee: PDPA Preparedness Series: What is Personally Identifiable Information (PII)?

Digital Economy Committee: PDPA Preparedness Series: What is Personally Identifiable Information (PII)?

On Feb 15 to over 110 attendees, AMCHAM’s Digital Economy Committee presented PDPA Preparedness Series: What is Personally Identifiable Information (PII)? The event was the first episode in the series of targeted online workshops aimed to help prepare AMCHAM members before the new Personal Data Protection Act law takes effect at the end of May 2021.

AMCHAM Digital Economy Committee Co-Chair, Waleeporn (Som-O) Sayasit, TCC Technology introduced guest speaker Montri Stapornkul, data protection officer at Dtac to give practical advice on PDPA preparedness for businesses. Topics included Personally Identifiable Information (PII, handling privacy issues in the workplace, managing data onsite and in the cloud, and reviewing contractual agreements with service providers.

Montri began his presentation with an overview on consumer rights to ask questions on how their data is processed and with whom it is shared, and the obligation on companies to disclose this information and have legal processes assigned to data protection such as getting consent. Failure to  non-compliance are liable to criminal charges under the PDPA. He also explained the difference between data privacy and data security – while data privacy deals with responsibly using the information, data security is more about safeguarding this information. He deep dived into types of personal data- directly identifiable such as name, address, etc. and indirectly identifiable such as biometrics, threats to data security, and how to prevent breach.

The event was followed by a Questions & Answer session moderated by Co-Chair Peter Fischbach, ISM Technology Recruitment. Members asked questions on timeframe to acquire consent for historical data, practical ways to acquire immediate consent in the future, and the best ways for companies to train and develop the right mindset for ongoing compliance.

Special thanks to AMCHAM’s Digital Committee Leaders, Peter Fischbach, ISM Technology Recruitment; Waleeporn Sayasit, T.C.C. Technology; and Kwanjit Sudsawad, Seagate Technology for organizing the event.

Full presentation is available on the Member Information Center.  Make sure to register for the next event in the PDPA series- Joint Legal and HR Committees: PDPA Preparedness Series - How will Thailand’s PDPA impact Human Resources?

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