Comms & Marketing: Boost your Business with Facebook – Workshop

Comms & Marketing: Boost your Business with Facebook – Workshop

On September 23, AMCHAM Communications and Marketing Committee hosted Boost your Business with Facebook – Workshop.

The event was an intermediate level workshop being conducted by Facebook team. AMCHAM members had an opportunity to learn about using Facebook for their business and deep dive into more sophisticated Facebook marketing to drive measurable results.

Committee Co-Chair John Da Silva began the event by introducing guest speakers Methit Mukdasiri, Vertical Lead; Daniel Lasavanich, Client Solutions Manager; Pratt Hetrakul, Marketing Science Lead; and Arthit Naidu, Client Solutions Manager.

Methit, who has extensive experience in driving business impact for startups and large listed companies started the presentation by telling a personal story on the power of Facebook shops for creating awareness for brands to sell their products and services. Thailand is largely a mobile-led population and businesses can take advantage of Facebook’s machine learning for targeted marketing. Daniel Lasavanich, who works extensively with advertisers in retail and e-commerce deep dived into tips and tools for setting up Facebook for business, how to use Facebook ads, and spoke about the power of Facebook groups in building a community.Arthit Naidu, who works extensively with advertisers in technology, telecommunications, and travel spoke about setting goals for business and understanding customers and their market journey.

AMCHAM members participated in a breakout and a clinic session where they could directly ask questions to the Facebook team. Pratt Hetrakul, shared case studies that provided an insight on how advertisers conduct experiments and improve campaign measurements. Methit also shared details on utilizing various creative formats and Facebook resources for members to use.

Special thanks to AMCHAM Communications and Marketing Committee Chairs John Da Silva, Kenan Foundation Asia; Jerry Margolis, Philip Morris Trading; David Norcross, Lexicon; and Board Liaison George Hartel, GQ Thailand for organizing this event.

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