Boost with Facebook for SMEs!

Boost with Facebook for SMEs!

On February 20 at The Radisson Blu Plaza Bangkok, over 50 guests gathered for the first of the two events focusing on Facebook communications. Organized jointly by AMCHAM’s Small to Medium Enterprise (SME) and the Communications & Marketing Committees, Boost with Facebook for SMEs was engaging and interactive discussion on proper Facebook usage for business. Somsak Likitworakul, an accomplished entrepreneur and owner of two companies in the F&B and digital training space, was the trainer for this event. Somsak has been working to help small business over the last 10 years He is a certified Boost with Facebook Trainer; one of only 12 in the Kingdom. His expertise and patient guidance was welcomed among the attendees, most of whom were looking to amplify their SME’s voice.

Somsak Likitworakul works with 100s SME owners in Thailand and Cambodia from all industries to train and develop them to maximize their digital and social media presence. He was able to speak on items as inconsequential as explaining the technical name for the settings button on the application (hamburger bar) to working individually with some guests on the significant task of identifying a recognizable username.

“Facebook is always changing” said Somsak as he guided some individuals who had taken the Boost with Facebook training but joined to learn about Facebook Page updates. He went over some common misconceptions regarding doing business with Facebook Pages, like using a personal account versus using a Page. Facebook has a policy against using personal account as a business, so it’s more effective to use Pages for your business. Boost with Facebook for SMEs was an excellent introductory course to the Facebook platform and capabilities for small businesses. The SME and Communications & Marketing Committees will hold an event in March for businesses who would like to learn more about Facebook’s targeting and marketing opportunities.


For more photos, please visit AMCHAM’s Facebook Page.

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