SME Committee – LINE Official Account

On November 5 at the LINE offices, AMCHAM held an event for over 70 participants introducing a new CRM tool for Small to Medium Enterprises in Thailand, LINE Official Account. Attendees heard from Sai Jarusean, Business Development Manager with LINE, as she spoke on LINE Official Account’s uses and API capabilities. With over 32 million users in Thailand alone, many SMEs have already taken advantage of the opportunities presented with using LINE@ as a communication channel for their business. Sai spoke on LINE Official Account and how all LINE@ users will be integrated to the new system by January 2020. She expanded on the differences between LINE Official Account and LINE@ which included differences in the price plan, audience segmentation, and user engagement.

The PowerPoint presentation from this event will be available on the AMCHAM member portal once it becomes available. For more photos please visit AMCHAM’s Facebook page.