Storytellers Build Brands

Storytellers Build Brands

On April 24,  AMCHAM Thailand's CSR and SME committees decided to repeat their successful event: Using Storytelling to Build Your Brand. John DeSilva, CSR Committee Leader, opened the discussion with his involvement with Corporate Social Responsibility and its impact in different sectors of business. Master speakers, Dale Lee of CoffeeWORKS and Rob Kawada of www.englishgang.com, explained the science of storytelling and how the triple bottom line philosophy have affects CSR business management practices. Attendees learned how to give their marketing a more authentic voice and how to create engaging digital content. This event was held at Bourbon St Bangkok.

 

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