AMCHAM Member Directory
|Member Company since 1995|
|Address:||Sathorn Square Office Tower,|
Unit 1410-1412, 11th, 12th and 14th Floor,
98 North Sathorn Road, Silom,
|Phone Number:||+66 (0) 2686-4000|
|Fax Number:||+66 (0) 2686-4656|
|Business Activity:||Manufacturing - Automotive|
|Ford Motor Company established its ASEAN regional headquarters in Bangkok in 2003. The production, distribution, sales and servicing of Ford brand vehicles across the ASEAN region, as well as the company’s Asia Pacific Emerging Markets (APEM) business unit, is currently managed from its Bangkok offices.|
Ford Operations (Thailand) is a BOI-promoted company. Affiliated companies of Ford Motor Company in Thailand include Ford Sales and Service (Thailand), as well as Ford Motor Company (Thailand), Co. Ltd., and its AutoAlliance (Thailand) joint-venture, both located in the Eastern Seaboard Industrial Estate, Rayong. Ford’s wholly-owned and joint-venture operations in Thailand currently employ around 10,000 people.
In 2010, with its Thailand operations leading the way, Ford began a product-led transformation of its business across the ASEAN region with the launch of the all-new Fiesta subcompact. This was followed by the all-new Ranger pickup in 2011, all-new Focus compact in 2012, all-new EcoSport compact SUV in 2014, and all-new Everest mid-size SUV in 2015.
In 2011, Ford was the fastest growing automotive brand in Thailand, and has since continued to outpace overall industry growth and gain market share. The Company is supporting its continued growth in Thailand with an ongoing expansion of its nationwide Ford dealer network which includes more than 140 locations.
Since 2007, Ford is one of the largest automotive investors in Thailand, having invested more than $1.7 billion to continually expand one of its key global production and export hubs. Overall, Ford is also one of the largest automotive investors in Thailand, with cumulative investments totaling more than $2.5 billion since 1995.
This includes an initial $450 million for its highly-flexible, state-of-the-art Ford Thailand Manufacturing (FTM) facility in Rayong. Production commenced in 2012 for the Focus, followed by the EcoSport and Fiesta in 2014. All models are for sale in the domestic market and export across the region.
Ford investments also include an additional $377 million in 2011 to upgrade and expand production of the pickup truck line at AutoAlliance Thailand (AAT) for the all-new Ranger and all-new Everest. Both vehicles are built for sale in the domestic market and export across the region. Ford’s annual capacity at AAT is 145,000 units.
In 2015, Ford invested an additional $186 million to FTM for incremental Ranger production to help meet extraordinary demand across the region. Total annual capacity of FTM is now 180,000 units.
Ford Motor Company is an active participant in numerous social and community projects throughout Thailand. The Company launched the global Ford's Driving Skills for Life campaign in Thailand in 2008, and has since had more than 9,000 licensed drivers participate in a series of ongoing training sessions across the country, free of charge.
The Company proudly donates its Ford vehicles, supplies, human resources and funds to assist victims of natural disasters in Thailand in times of need.
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