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SME Cmte: Digital Marketing, 6 pm

This event occurs in the past This event occurs in the past.
Date & Time: 13-Mar-2018 18:00 Members Only  
Location: [Login Required to view Location]
Member Cost: THB 400.00

Your friends at the SME Committee bring you an evening dedicated to Digital Marketing with Dr. Ian Fenwick, Distinguished Digital Marketing Professor and Interim Deputy Director of the Sasin School of Management, an AMCHAM Thailand member organization.

If the fast-evolving digital world plays a role in your business and you would like to learn about how to adapt your digital marketing strategy to the ever-shifting digital landscape, then this event is for you! You'll also have a chance to participate in an open Q&A with Professor Fenwick.

About the speaker

Ian Fenwick is Interim Deputy Director, Sasin School of Management (Bangkok), Professor Emeritus & Senior Scholar at Schulich School of Business (Toronto), and Visiting Professor of Marketing at Porto Business School (Porto) teaching graduate and executive programs in digital marketing. He is co-author of  DigiMarketing: The Essential Guide, Wiley & Sons, 2008. Norman Pearlstine (Chief Content Officer, Bloomberg LP) hailed DigiMarketing as “the definitive guide to marketing in the digital age”. The book was also published in Japan, PRC, Russia, Taiwan, Thailand, and Vietnam.

Ian’s most recent venture, AnyPrep LLC, delivers streaming videos to prepare students for business school. Previous experience includes founding partner of digiAindra Co Ltd (a digital marketing consultancy); many years as Director of one of Canada’s top-ranked MBA Programs; Senior Branding and Marketing Consultant at Business Generation Group Inc.; and Senior Consultant to Market Facts of Canada Ltd.

Date & time: March 13, 6 pm registration, dinner served at 6:30 pm
Venue: Bourbon Street, Soi Sukhumvit 63, Ekamai (BTS Ekamai)
Cost: 400 Baht for members,  600 Baht for non-members (includes a 3-course multiple choice dinner). Special prices for AMCHAM members at the cash bar; entrance fee is payable at the event.

Registration deadline: March 9, 4 pm

Reservations not cancelled within 2 business day of the event will be charged as a no-show and invoiced . If the event falls on a Monday or is preceded by a holiday, cancellation is required by the previous business day.