The American Chamber of Commerce in Thailand
Marketing Cmte., The CFO is not the enemy, 6.30 pm
 This event occurs in the past. | ||
| Date & Time: | 15-Sep-2009 18:30  |
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| Location: | [Login Required to view Location] | |
| Duration: | ||
| Member Cost: | THB 850.00 | |
| Details: It's hard to find a company where the CMO and CFO share a table at lunchtime. They tend to have divergent agendas, and they may also have completely different ideas about how to measure success. In his presentation, Christophe Grimont discusses how companies can help bridge the marketing-finance divide, and why it’s a critical success factor. He will give some insight into how modern analytics, that blend data sources, offers fact-based analysis, quantifying the sales impact of media. Christophe will also illustrate to attendees the role that analytics play in devising fact-driven marketing strategies, comprehensive brand plans, on-demand marketing effectiveness and comprehensive analysis of brand plan execution results. All of these can strengthen the position of the CMO when making the case for the marketing spend. Christophe Grimont is a regional director at Synovate Business Consulting with over 15 years consultancy experience. Christophe’s experience covers many industries and countries throughout Asia. He has worked with some of the world’s leading companies, helping them to improve their competitive advantage and secure enhanced growth. He is currently leading a project aimed at launching Synovate’s Marketing Management Analytics (MMA) service to clients throughout the Asia Pacific. |